CRM for Dummies: Understanding Customer Relationship Management
Customer Relationship Management (CRM) is a crucial tool that businesses use to manage their interactions with current and potential customers. In today’s fast-paced and highly competitive business world, having an efficient CRM system in place is essential for businesses of all sizes. In this article, we’ll provide an overview of what CRM is, how it works, industries that most use it, and some use cases. What is CRM? CRM stands for Customer Relationship Management, and it refers to a set of processes and tools used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle. The […]
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